Global demand for charts and pens is slowly dropping due to the implementation of new technologies. Crown Graphic is continuing to grow its business in these products by increasing market share in all areas of the World. To assist in this, the Company's offices are able to handle a wide range of languages.

Charts and pens will be required by many organizations for years to come and Crown Graphic will be able to support these as a result of a deliberate commercial strategy to ensure its survival and continued prosperity. This includes:

• Careful investment in new manufacturing technologies to hold down costs as the size of order continues to decline and customers demand shorter lead times;
  
  
• Development of innovative methods of selling and distributing product to meet varied customer requirements across the globe;
  
  
• Working with selected partners within the industry who wish to cease unprofitable manufacturing activity but continue to sell charts and pens with the benefit of Crown Graphic’s quality and productivity;
  
  
• Intelligent diversification into other business areas which complement the chart and pen business and strengthen the Company’s profitability and longevity. This is being achieved both by acquisition and organic development.

Above all the strength of Crown Graphic lies in its workforce, many of whom have over twenty years service. All employees of the company work closely as a team with a high customer service motivation and a remarkable ability to adapt and change to suit circumstances as they arise.